Snoop Dogg x T.10

Create 30-second sizzles and promos featuring all ten artists that comprise the Tanqueray 10 promotional campaign.

A fun-filled vibe of ten artists speaking on the history, culture, and legacy of Tanqueray 10 and its influence on hip-hop. The goal is to showcase Tanqueray in a fun tropical set with Snoop Dogg speaking on how it influenced his hit record “Gin and Juice”. This campaign wil also feature nine artists from different creative genres making it a total of ten artists. Hence, the coined term for this campaign is “Tanqueray 10”

Ten interviews featuring different artists speaking on hip-hop culture and the influence of Tanqueray 10 Promo sizzle featuring Snoop Dogg speaking on Tanqueray 10 and its history related to Hiphop 1 x video featuring all the different drinks that can be made with Tanqueray 10.

Ten interviews were shots on location. Generated millions in views, retention and engagement. The promo and sizzle videos featuring the product increased sales in the following month. All promo videos were used on social, web and print.