Adobe PS x PR x Express

Adobe needed to demonstrate and market their new features in Adobe Express. Premiere Beta (Color Mode) and Adobe Ps Mobile. These spots are intentionally designed to appeal to non-users to professionals in this space.

I developed a skater-inspired, art-school aesthetic where brush strokes literally interacted with a skateboarder mid-trick. This juxtaposition of real action photography with digital brush strokes created a playful, high-energy narrative that visually matched the creative freedom Photoshop offers. The skateboarder became a canvas for demonstrating brush properties in motion.

• Designed motion and static assets where brush strokes wrapped around, erased, and highlighted the skateboarder. • Used bold primary blue strokes to clearly showcase brush dynamics (opacity, hardness, smoothing, angle, flow). • Integrated layered text and UI overlays to highlight key Photoshop features without losing visual impact. • Delivered a series of modular assets that could work as social carousels, in-product tutorials, or educational content.

• Successfully delivered a set of assets that made Photoshop’s brush tools feel accessible, fun, and inspiring rather than technical. • Reinforced Adobe’s positioning of Photoshop as both a professional tool and a playground for creativity. • Elevated product education into a visually dynamic story, driving both engagement and feature awareness.